If we back a decade (about 10 years) then it was not like the situation right now you have, right now you don't have that much source to get more students on your campus, but the thing is that there is one aspect of getting more admission is still remaining.
Here are answers you are going to get from this article-
- How to increase admissions in an Engineering or other institute
- How to do branding of your institute
- Marketing startegies for your institute
- What should strategies for marketing in 2017?
- There are more than 3500 engineering colleges in India
- There are more than 500 Universities those offer Engineering course and some of few universities don't have limit for admission in a branch.
I hope you got it.
So, today I am going to share with working marketing ideas for getting admission-
Consult With a Person Who is Having Much Knowledge in Online Marketing-
Online marketing really play important role in these days, because there are about 12 lac students appear in engineering entrance examinations and got admission about 4 lac every year in India.
So, that is for sure not every engineering college going to filled their seats, but you have chance to fill your own college seats, by using this media, because almost all students use internet to search engineering colleges, so if you can get attention from them then your desire number of students can be on your college campus from next session, there are few things you need to do for this-
- Online Advertising- Online advertising is the key now a days, need to implement it proper way otherwise you will loose money, because there is only 1% conversion rate in online advertising.
- Collecting Information From Students- Get information from students online, just you need to use Google contact form for collecting information from students.
- Talk to Them for Admission- After getting information from them, you will have a golden opportunity to get that student on your campus.
- Hire Some One Who is Having Great Knowledge on This- See, if you will try to do this, then it would be like dream to get things work according to you, but yes in this I can help you, contact me for free consulting.
Start Branding Your College Through Social Media-
Social medias (Facebook, Twitter etc) as well as messaging apps like Whatsapp, Line, WeChat are great way to get in touch with students.
But, unfortunately all of them are not offering advertisements, except Facebook and twitter, but in India Facebook is the best way to attract, for this you need to create a Facebook page and promote it on Facebook, you will get more likes for your college Facebook page and you will get more reputation of your college on social network, which will really grow your institute for long time.
Don't Limit to Your Own Region Only-
Many Colleges think that, our district having 8000 students in 12th- can not we get few hundred from them, actually its a fully flop concept.
Don't do this, don't even think about this.
Try to attract students from outside then it will become easier to get local students too on your campus.
Start Promoting Your College Regularly Through News Paper Ads in Admission Time-
Putting ads one time is not going to help you at all, I mean think about this- have you ever buy anything after seeing ads one time?
Then how would a student get admission after seeing one time ads?
Then how would a student get admission after seeing one time ads?
So, you need to advertise daily or particular time interval, that will definitely work, which I have observed for few institutes from last two to three years.
Arrange JEE Test on Your Campus-
Its only one of best way to promote your college, I mean students will come to your college campus and you will have them for attracting as well as motivating for getting admission in your college.
One more thing you need to do, just put fill up form there on the test paper about their mobile number as well as address, that's why you can contact them later on.
Provide Attractive Scholarship for Bright Students-
See, top colleges are not known for their infrastructure they known for their students so if you want that your institute will grow faster then you need to get bright students on your campus and this is one of the best way to attract them.
Travel to Less Engineering Colleges Region-
Although this is a OLD concept, but it works.
So, Where you need to travel, you need to travel to Bihar, Jharkahand and also West Bengal for getting admissions from there, see its not easy to get students from there because there are almost all engineering colleges will be putting concentration there.
So, you need to do something different as well as attracting in your marketing strategy or plan for showing college different, here you will start but you need to keep putting effort after getting students on your campus if you want to grow further in future.
Have Great Website-
If you want your college have reputation online then your website must have unique design as well as you need to put things "information required" systematic way, I mean what student wanted to know from the website, I have few things to tell you, those should be find out by students on your website quite easily, so here are few things-
- Courses Offered by the Institute
- About Management
- Facilities provided by your institute
These are most important information students try to get from any education website.
Make a Separate Admission Cell-
Admission cell should be separate from your academic section that's why people would be there for putting proper concentration on admission only.
Admission cell in the college should be good as well as you should organize after putting all efforts to make the admission office attractive.
Give Early Admission Discount-
As I told you, I have been involved in this from last few years, that's why I have very good experience in it.
Organization those offer "early discount" they got very good bright students earlier and which makes them easy to attract more students later.
Unique Approach to Go Your College Viral-
I have been in this field from eight years now, fours as a student and four years as member of colleges, so learnt lot of things.
Basically, if you want your college in the mouth of everybody then you need to invest money, need unique approach and of course you need to have dedicated end less hope team, I know it is really difficult to have such team.
So, for this you need to have a great leader, who is also unique and having keen interest to build something beyond imagination of common professional.
I have seen, most of the engineering colleges not having good professor, lectures. Actually you need to have at least three best faculty members in every department that's why after looking at them students will be inspired and wanted to become like them.
There students will be able to put their effort with joy and once students will start putting effort then definitely your engineering college become viral.
Activities You Must Arrange at Your College Campus
Its been long time I have been involved in higher education, personally I taught in University, College, Coaching centres too.
After having almost five years of vast experience in this field, what I realised most of the institutes still lacking to engage their students, see if you wanted to get best out of your facilities then tell your students.
I mean almost every colleges having internet connection but 95% students limits to only Gmail, Facebook, Whatsapp. I am not saying which is bad, even I do may be you also do, but the thing is that you have to tell them there are many cool websites out there those are also good too for them, that's why they will think about it.
You people are everything for them, so I would suggest you to conduct few seminars everything month at least twice, invite people from out side, see if management will spend money on students.
Definitely students are going to say positive out side about the college that is the thing really required to make the college unique and best choice for students.
I know, it will take time and even investment of money but this is the best way of marketing that is mouth to mouth marketing, actually I have in contact with many almost all talking about almost all seats of our college vacant or teachers said students don't want to study.
The same situation almost every where, actually recently I have gone to Indore, I have been in contact with couple of teachers, they said the same in Madhya Pradesh.
So, what is the main problem?
Understanding student needs.
And attract bright students to your college is the best way for mouth to mouth marketing, I mean today why people talk about top institutes like IIT's, NIT's.
Because of its alumni's right, because of their success story, so provide such facilities with proper resources and guidance too play most important role.
I can tell you few activities which is required in every college, I don't know whether you can implement or not but for sure these are really beneficial.
- Invites StartUp Founders: for Inspirational talk
- Invites bloggers on your campus: Let them know about the power of blogging, just let them use internet positive way
- Arrange competition like presentation: But must assign someone who can help students to do so and inspire them to participate in it
- Placement of your existing students
- Conduct market need courses which will be very good for bright future of students like Android development, advanced web development and there are many.
I know investment is there but later you will have great value of it, I mean a college without good number of students is nothing.
But, yes for doing all these you need a person, who can help you from bottom, well I have been doing this "Online Marketing" from last five years for different different products, if you want any help then contact me, consultancy charge is free- Shot me an e-mail- firstname.lastname@example.org
Is there anything can attract more students to your college?