Monday, December 15, 2014


How to Do Marketing an Engineering College in India 2016

How to Do Marketing an Engineering College in India

If we back a decade (about 10 years) then it was not like the situation right now you have, right now you don't have that much source to get more students on your campus, but the thing is that there is one aspect of getting more admission is still remaining.

Actually, I have analyze this from long time, when I was trying to get admission in Engineering college in 2008, in that time I was really upset of it, because there are not that much engineering colleges, but the situation was quite good for engineering institutes, but today it is just opposite of it. So why it happened, lets see the data given below stats-
  • There are more than 3500 engineering colleges in India
  • There are more than 500 Universities those offer Engineering course and some of few universities don't have limit for admission in a branch.
I hope you got it.

So, today I am going to share with working marketing ideas for getting admission-

Consult With a Person Who is Having Much Knowledge in Online Marketing-

Online marketing really play important role in these days, because there are about 12 lac students appear in engineering entrance examinations and got admission about 4 lac every year in India.

So, that is for sure not every engineering college going to filled their seats, but you have chance to fill your own college seats, by using this media, because almost all students use internet to search engineering colleges, so if you can get attention from them then your desire number of students can be on your college campus from next session, there are few things you need to do for this-
  1. Online Advertising- Online advertising is the key now a days, need to implement it proper way otherwise you will loose money, because there is only 1% conversion rate in online advertising.
  2. Collecting Information From Students- Get information from students online, just you need to use Google contact form for collecting information from students.
  3. Talk to Them for Admission- After getting information from them, you will have a golden opportunity to get that student on your campus.
  4. Hire Some One Who is Having Great Knowledge on This- See, if you will try to do this, then it would be like dream to get things work according to you, but yes in this I can help you, contact me for free consulting.

Start Branding Your College Through Social Media-

Social medias (Facebook, Twitter etc) as well as messaging apps like Whatsapp, Line, WeChat are great way to get in touch with students.

But, unfortunately all of them are not offering advertisements, except Facebook and twitter, but in India Facebook is the best way to attract, for this you need to create a Facebook page and promote it on Facebook, you will get more likes for your college Facebook page and you will get more reputation of your college on social network, which will really grow your institute for long time.

Don't Limit to Your Own Region Only-

Many Colleges think that, our district having 8000 students in 12th- can not we get few hundred from them, actually its a fully flop concept.

Don't do this, don't even think about this.

Try to attract students from outside then it will become easier to get local students too on your campus.

Start Promoting Your College Regularly Through News Paper Ads in Admission Time-

Putting ads one time is not going to help you at all, I mean think about this- have you ever buy anything after seeing ads one time?

Then how would a student get admission after seeing one time ads?

So, you need to advertise daily or particular time interval, that will definitely work, which I have observed for few institutes from last two to three years.

Arrange JEE Test on Your Campus-

Its only one of best way to promote your college, I mean students will come to your college campus and you will have them for attracting as well as motivating for getting admission in your college.

One more thing you need to do, just put fill up form there on the test paper about their mobile number as well as address, that's why you can contact them later on.

Provide Attractive Scholarship for Bright Students-

See, top colleges are not known for their infrastructure they known for their students so if you want that your institute will grow faster then you need to get bright students on your campus and this is one of the best way to attract them. 

Travel to Less Engineering Colleges Region-

Although this is a OLD concept, but it works.

So, Where you need to travel, you need to travel to Bihar, Jharkahand and also West Bengal for getting admissions from there, see its not easy to get students from there because there are almost all engineering colleges will be putting concentration there.

So, you need to do something different as well as attracting in your marketing strategy or plan for showing college different, here you will start but you need to keep putting effort after getting students on your campus if you want to grow further in future.

Have Great Website-

If you want your college have reputation online then your website must have unique design as well as you need to put things "information required" systematic way, I mean what student wanted to know from the website, I have few things to tell you, those should be find out by students on your website quite easily, so here are few things-
  1. Courses Offered by the Institute
  2. About Management
  3. Placement
  4. Campus
  5. Address 
  6. Contact
  7. Facilities provided by your institute
These are most important information students try to get from any education website.

Make a Separate Admission Cell-

Admission cell should be separate from your academic section that's why people would be there for putting proper concentration on admission only.

Admission cell in the college should be good as well as you should organize after putting all efforts to make the admission office attractive.

Give Early Admission Discount-

As I told you, I have been involved in this from last few years, that's why I have very good experience in it.

Organization those offer "early discount" they got very good bright students earlier and which makes them easy to attract more students later.

I know investment is there but later you will have great value of it, I mean a college without good number of students is nothing.

But, yes for doing all these you need a person, who can help you from bottom, well I have been doing this "Online Marketing" from last five years for different different products, if you want any help then contact me, consultancy charge is free- Shot me an e-mail-

Is there anything can attract more students to your college?


  1. thanks sir..... it was really great plane ..

    1. Hello @Rahul

      I am really happy that you liked my marketing strategies towards engineering colleges in 2016.


  2. Replies
    1. Thanks @Omendra

      Is there anything I can do for you, let me know


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