Making proper use of the opportunities that SEO offers can project your business to immense success. Now that the internet has taken the center stage for virtually anything you want to do, there is a lot of competition among online markets to remain relevant in their various sectors by drawing as much attention as possible, and this means that they must do everything it takes to maintain their visibility and credibility. 

This is achieved by making use of the right links and keywords. Though the use of keywords is a great way of enhancing your visibility, the right keywords must be used to make various search engines rank your site or content higher than those of others. But because search engines get regular updates and increased scrutiny, this may not be the best strategy to use to gain relevance. A better option for your SEO to succeed will be by planning a powerful link-building strategy.

A good link-building strategy will go a long way in helping you drive the desired traffic to your content or site and will ultimately lead to your site being ranked high on Google.
To achieve this, we have come up with a step-by-step guide of what to consider when planning a link-building strategy.

1. Identify your audience
For you to have a successful link building strategy, you have to know your target audience. You should think about who your audience is presently and the type of audience(s) you would like to add to the present one(s) later on. You should have a long-term plan regarding your target audience. If you fail to identify your audience and target audience, then your plans have already failed before they even got started.
2. Come up with content that suits your audience
Now that you know whom your audiences are, you should come up with content that suits their needs. Your content should be able to offer solutions to their problems. While making this a priority, you should also make sure that your content is attention-grabbing and as simple as possible.
3. Determine what websites appeal to your audience
Now that you know your current and future audience and have come up with suitable content for your various audiences, the next thing for you to do is to come up with possible sites and blogs you think your audience will most likely visit frequently. Building links on these sites could help in reaching to your target audience.
4. Match your content with these sites
Different content will be suitable for promotion on different sites. Determine the site(s) that you feel will be the most suitable platforms to promote a particular piece. When making your selections, you should also make sure that the sites or blogs you have chosen for promotions are reputable ones. This will help to boost your luck in getting more traffic.

5. Reach out to the sites
After deciding what content goes to what site, the next thing to do is reach out to these sites and blogs to help you place your link on their sites. Avoid sending automated messages while doing this as it will most likely be seen as spam by the sites’ administrators. Instead, you should reach out more personally either by sending texts or calling. It helps a lot. Emails are also good, and it’s advisable to be formal with them because they are the easiest to discard. We recommend you follow this link for quality digital marketing at a very affordable rate.
6. Use social media to your advantage
After soliciting the help of popular sites to help build traffic, what is ideal for you to do is to also embark on your own personal promotion. Although it may not generate as much influence as more popular sites, you should take your chances with it. Tap into any conversation you feel will be a good opportunity to promote your content and utilize this opportunity well. You can also send personal messages to people you meet online if you feel that they may like what you have.
7. Online forums
Forums are places where different topics get discussed. Many are in the question and answer format. You should use this to your advantage. Whenever you see a question that you feel your content will be of relevance to, you can direct the person with the question to your content by attaching a link.
8. Reviews
Writing reviews on services you have used may be beneficial to your site. When writing this review, you can simply drop your link for people to reach your site. Positive reviews on a service offered by a site might trigger the site to add your link to a web page of theirs where your link will be even more visible.
9. Solicit help from online influencers
If you are very conversant with social media, then you will know online influencers generate a lot of attention and are trusted and loved by many of their followers, if not all. Seeking the help of influencers to include your backlink in their numerous online activities will go a long way in helping you build your much-desired traffic.
10. Learn from competitors
Though you are in a competition to attract an audience, which may lead to the others losing some of theirs, it is what makes the internet a market and this shouldn’t stop you from learning from how your competitors build their links. You should learn from them and use it to your own advantage. Step up your game by improving on their ideas. That is why it’s a competition anyway.

Link-building is an essential strategy for SEO, and if done the right way, it will help you build the right traffic and project your content among the top-ranked content on search engines.